{"id":12217,"date":"2026-01-19T08:30:00","date_gmt":"2026-01-18T23:30:00","guid":{"rendered":"https:\/\/digitaldrop.co.jp\/?post_type=news&#038;p=12217"},"modified":"2026-01-18T17:37:00","modified_gmt":"2026-01-18T08:37:00","slug":"merger-announcement","status":"publish","type":"news","link":"https:\/\/digitaldrop.co.jp\/en\/news\/merger-announcement\/","title":{"rendered":"[Announcement] Completion of Business Integration between Digitaldrop and Adept"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>&#8211; Accelerating Global Business with &#8220;Borderless Digital Shift&#8221; &#8211;<\/strong><\/h3>\n\n\n\n<p>We are pleased to announce that Digitaldrop Inc, and Adept Corporation have integrated our management resources to strengthen our business foundation and expand our service capabilities.<\/p>\n\n\n\n<p>While the effective date of the integration was December 19, 2025, legal registration procedures were officially completed today, January 19, 2026.<\/p>\n\n\n\n<p>With this milestone, we have re-started operations as the new &#8220;Digitaldrop Inc,&#8221; Under this unified structure, we are committed to exceeding your expectations by combining our respective strengths.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Purpose and Background<\/strong><\/h2>\n\n\n\n<p>While national borders in business are becoming increasingly ambiguous due to accelerating globalization, &#8220;language barriers&#8221; and &#8220;digital marketing (business practice) barriers&#8221; remain significant obstacles for Japanese companies expanding overseas and for foreign companies entering the Japanese market.<\/p>\n\n\n\n<ul style=\"list-style:none; padding-left:1.6em; margin:0;\">\n  <li style=\"position:relative; padding-left:1.2em; margin-bottom:0.8em;\">\n    <span style=\"position:absolute; left:0; top:0.3em; font-size:0.8em;\">\u25cf<\/span>\n    <strong>Challenges in Overseas Expansion for Japanese Companies<\/strong><br>\n    Despite possessing superior technology and content, many companies fail to convey their true value to the global market. This is often due to &#8220;direct translation&#8221; style websites and promotional strategies that do not align with local search intent.\n  <\/li>\n  <li style=\"position:relative; padding-left:1.2em; margin-bottom:0.8em;\">\n    <span style=\"position:absolute; left:0; top:0.3em; font-size:0.8em;\">\u25cf<\/span>\n    <strong>Challenges in Entering the Japanese Market for International Companies<\/strong><br>\n    We often see cases where business results stagnate because global strategies are imported directly into Japan without adapting to the country&#8217;s unique business practices and user psychology (high-context culture).\n  <\/li>\n <\/ul>\n\n\n\n<p>Our CEO, Yoshiyuki Usuzawa, previously worked at a foreign-affiliated company where he keenly felt a dual frustration: the dilemma that <strong>&#8220;simply translating headquarters&#8217; content does not resonate with Japanese customers,&#8221;<\/strong> and the missed opportunity that <strong>&#8220;excellent content created in Japan goes unrecognized overseas due to language barriers.&#8221;<\/strong><\/p>\n\n\n\n<p>To resolve this &#8220;two-way disconnect,&#8221; we have united the strengths of <strong>Adept<\/strong>, with its 30-year track record in specialized translation across various industries, and <strong>Digitaldrop<\/strong>, with its practical expertise in digital marketing. By integrating our respective capabilities, we have established a new structure to support multilingual digital marketing as a seamless, one-stop solution.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Future Strategy: &#8220;Borderless Digital Shift&#8221;<\/strong><\/h2>\n\n\n\n<p>Under the new structure, we have adopted the concept of <strong>&#8220;Borderless Digital Shift&#8221;<\/strong> to provide the following added value to our clients:<\/p>\n\n\n\n<ul style=\"list-style:none; padding-left:1.6em; margin:0;\">\n  <li style=\"position:relative; padding-left:1.2em; margin-bottom:0.8em;\">\n    <span style=\"position:absolute; left:0; top:0.3em; font-size:0.8em;\">\u25cf<\/span>\n    <strong>Accelerated Speed via In-house Integration of Language and Digital <\/strong><br>\n    By unifying our translation and marketing teams, we provide seamless support for multilingual website construction, cross-border listing ad operations, multilingual SEO, and content creation. Eliminating the time delays and nuance gaps often associated with outsourcing allows us to execute high-speed PDCA cycles and optimize CPA (Cost Per Acquisition) for your business.\n  <\/li>\n  <li style=\"position:relative; padding-left:1.2em; margin-bottom:0.8em;\">\n    <span style=\"position:absolute; left:0; top:0.3em; font-size:0.8em;\">\u25cf<\/span>\n    <strong>Transcreation (Translation \u00d7 Copywriting) that Captures &#8220;Context&#8221;<\/strong><br>\n    We go beyond simple language conversion. We use &#8220;Transcreation&#8221; to reconstruct messages that align with the culture and business practices of the specific target market (whether in Japan or overseas), ensuring your message truly resonates with the local audience.\n  <\/li>\n  <li style=\"position:relative; padding-left:1.2em; margin-bottom:0.8em;\">\n    <span style=\"position:absolute; left:0; top:0.3em; font-size:0.8em;\">\u25cf<\/span>\n    <strong>Deep Understanding of IT, Technical, and Specialized Fields<\/strong><br>\n    Both Adept and Digitaldrop share a strong client base in the IT, software, and manufacturing sectors. We ensure not only the accurate translation of specialized terminology\u2014a hallmark of Adept&#8217;s service\u2014but also a deep understanding of the &#8220;technical strengths&#8221; unique to B2B products. We incorporate this understanding into digital marketing strategies to transform your materials into high-performing, &#8220;actionable content.&#8221;\n  <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/digitaldrop.co.jp\/wp-content\/uploads\/merger-image1200x675-1024x576.jpg\" alt=\"\" class=\"wp-image-12176\" srcset=\"https:\/\/digitaldrop.co.jp\/wp-content\/uploads\/merger-image1200x675-1024x576.jpg 1024w, https:\/\/digitaldrop.co.jp\/wp-content\/uploads\/merger-image1200x675-300x169.jpg 300w, https:\/\/digitaldrop.co.jp\/wp-content\/uploads\/merger-image1200x675-768x432.jpg 768w, https:\/\/digitaldrop.co.jp\/wp-content\/uploads\/merger-image1200x675.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>To Our Existing Clients<\/strong><\/h2>\n\n\n\n<p>We will continue to provide services with the same quality and structure as before. If there are any changes to contact persons, contact details, or contract terms, we will inform you individually. Regarding changes to bank account information due to the merger, we will provide details separately.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>[New Company Overview]<\/strong><br>Company Name: Digitaldrop Inc,<br>President &amp; CEO: Yoshiyuki Usuzawa<br>Head Office Address: 2F Nihonbashi Otomi Building, 13-7 Nihonbashi Odenmacho, Chuo-ku, Tokyo 103-0011, Japan<br>Shinjuku Office: 2F Shinjuku Washington Hotel Building Main Building, 3-2-9 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023, Japan<br>Services: Multilingual Digital Marketing, Website Development &amp; Management, Specialized Translation &amp; Localization, Digital Advertising Management<\/p>\n\n\n\n<p>URL\uff1a<a href=\"https:\/\/digitaldrop.co.jp\/en\/\" title=\"\">https:\/\/digitaldrop.co.jp\/en\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>[Contact]<\/strong><\/p>\n\n\n\n<p>E-mail\uff1acontact@digitaldrop.co.jp <\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":12176,"template":"","class_list":["post-12217","news","type-news","status-publish","has-post-thumbnail","hentry","en-US"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/digitaldrop.co.jp\/wp-json\/wp\/v2\/news\/12217"}],"collection":[{"href":"https:\/\/digitaldrop.co.jp\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/digitaldrop.co.jp\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":8,"href":"https:\/\/digitaldrop.co.jp\/wp-json\/wp\/v2\/news\/12217\/revisions"}],"predecessor-version":[{"id":12226,"href":"https:\/\/digitaldrop.co.jp\/wp-json\/wp\/v2\/news\/12217\/revisions\/12226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitaldrop.co.jp\/wp-json\/wp\/v2\/media\/12176"}],"wp:attachment":[{"href":"https:\/\/digitaldrop.co.jp\/wp-json\/wp\/v2\/media?parent=12217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}