{"id":10433,"date":"2023-08-29T10:56:01","date_gmt":"2023-08-29T01:56:01","guid":{"rendered":"https:\/\/digitaldrop.co.jp\/?page_id=10433"},"modified":"2024-11-20T21:32:06","modified_gmt":"2024-11-20T12:32:06","slug":"ownedmedia","status":"publish","type":"page","link":"https:\/\/digitaldrop.co.jp\/en\/services\/contents-creation\/web-production\/ownedmedia\/","title":{"rendered":"Owned media"},"content":{"rendered":"\n
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Sell well because of “no sales”
What Is Successful Owned Media?<\/h2>\n

The success of owned media lies in understanding the nature of content marketing.\nThe essence of content marketing is to provide unique information and gain fans.\nCurrently, many products and services, whether BtoB or BtoC, are similar and difficult to differentiate, and products are becoming commoditized.\nIn other words, it’s not what you buy, but from whom (or from where). Content marketing involves the following steps to create a system of \u201cselling from not selling (without pushing)\u201d.\n<\/p>\n <\/div>\n

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Provide Value to Readers by delivering quality, reader-first content<\/h3>\n

To succeed in owned media, it is essential to take readers seriously and provide quality, reader-first content. No matter how much you churn out low-quality content or content that unilaterally asserts your company’s products and services, readers will soon leave rather than be satisfied.<\/p>\n

Your content will satisfy your readers by providing them with the explicit information needs they want to know, as well as the underlying information needs behind them.\nFor example, behind the apparent need for \u201coperational efficiency improvement\u201d may be hidden latent needs such as \u201cI want to restructure or reassign my department.\nReader-first content that takes the reader into account can bring more satisfaction and value to readers than you can imagine.\n<\/p>\n <\/div>\n <\/div>\n

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Encouraging Readers to Become Fans and Build Trust<\/h3>\n

By providing content that mentions not only the strengths about your company, but also the good and bad things about your company and others, readers may trust the information and become fans.<\/p>\n

For example, you will be more likely to trust and buy products from a consultant who gives sincere advice than from a fair-spoken salesperson. Owned media should aim to be that kind of empathetic media.
\nOf course, building trust doesn’t happen overnight.
\nYou also have to keep in mind that building trust takes time.\n<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Digitaldrop Owned Media Production Service<\/h2>\n
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Since its founding, Digitaldrop has produced and operated owned media for customers in many different genres.
\nWe produce and operate owned media utilizing knowledge that is updated daily. Owned media will not succeed if any one of the following five is missing.<\/p>\n

\u30fbStrategic design (personas, customer journey design)
\n\u30fbWeb design
\n\u30fbWeb content (Articles, videos, illustrations, and photos)
\n\u30fbSEO strategy
\n\u30fbWeb research and analysis
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Depending on your budget and what you want to achieve, we will provide full custom-made support to accompany you in achieving your goals. We can provide support from full to partial support, so please contact us for more information.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Why Digitaldrop is Chosen for Owned Media Production?<\/h2>\n
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\n \"\"\n SEO Performance<\/span>\n <\/div>\n

Extensive experience in SEO measure<\/h3>\n

We also provide SEO services and can produce content using SEO-conscious keywords. We will handle producing owned media that includes not only appearance and content but also SEO measures.<\/p>\n <\/div>\n

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\n \"\"\n PDCA<\/span>\n <\/div>\n

Extensive support after production<\/h3>\n

Our support does not stop at owned media production but also provides analysis, effect measurement, identification of issues, implementation of improvement measures and appropriate PDCA cycle to maximize the effect.<\/p>\n <\/div>\n

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\n \"\"\n High Quality<\/span>\n <\/div>\n

Utilizing knowledge and methods<\/h3>\n

We have the knowledge and methods cultivated in its own media since 2020. We are able to utilize our extensive experience to meet the user needs and create content that conveys the appeal and value of your company.<\/p>\n <\/div>\n <\/div>\n\n

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Owned Media Production Flow<\/h2>\n

We provide a full range of services from hearing to publication!<\/h3>\n
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Contact Us<\/h3>\n <\/div>\n
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Please contact us by the\u3000inquiry form<\/a><\/strong><\/p>\n <\/div>\n

1 business day<\/p>\n <\/div>\n

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Quotation and Order Placement<\/h3>\n <\/div>\n
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The order will be placed when the quotation is approved.<\/p>\n <\/div>\n

Same day<\/p>\n <\/div>\n

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Production Meeting<\/h3>\n <\/div>\n
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We will discuss the details of your product or service and the content you wish to promote, and compile a draft structure.<\/p>\n <\/div>\n

About 1 hour<\/p>\n <\/div>\n

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Wireframe Creation<\/h3>\n <\/div>\n
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Based on SEO and other marketing mechanisms, we propose wireframes as the framework of a website<\/p>\n <\/div>\n

About 1 week<\/p>\n <\/div>\n

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Material supply\u30fb
shooting\u203b<\/sup>\u30fbillustration\u203b<\/sup>
*Optional<\/small><\/h3>\n <\/div>\n
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If you have existing images or illustration materials, please provide them to us. If you do not have such materials, we can take pictures or create illustrations as an option.<\/p>\n <\/div>\n

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Design Creation<\/h3>\n <\/div>\n
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We create designs and layouts taking UI and UX into consideration.<\/p>\n <\/div>\n

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Delivery<\/h3>\n <\/div>\n
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After final confirmation, we publish the website.<\/p>\n <\/div>\n

3-6 weeks from the start of production<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n

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Please feel free
to contact us.<\/h2>\n <\/a>\n <\/div>\n <\/div>\n<\/section>\n
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Voice<\/h2>\n
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Portfolio<\/h2>\n

Digitaldrop delivers consistent support in the areas of production, including web production, case study production, catalog production, video production, and translation, as well as customer attraction including SEO measurement, SNS, advertising, and email operations, and the areas of improvement, including analysis, consulting, and customer management.<\/p>\n

\n \n VIEW MORE<\/span>\n <\/a>\n <\/p>\n <\/div>\n

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Pricing<\/h2>\n

Prices vary depending on requirements and design scale.
\nWe will propose the price according to your requests and needs, so please feel free to consult us.\n<\/p>\n <\/div>\n

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Frequently Asked Questions<\/h2>\n
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I don’t have a specific image in mind. Is it OK?<\/dt>\n
A specialized director will work with you from the hearing stage, so there is no problem even if you don’t have a concrete image.<\/dd>\n <\/div>\n
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How long will it take to complete?<\/dt>\n
It depends on the size of the project, but we will deliver in as little as 4 weeks from production.<\/dd>\n <\/div>\n
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How long does it take to produce effect?<\/dt>\n
It depends on the purpose and goal, but it usually takes about 3 to 24 months to see the effect.<\/dd>\n <\/div>\n
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Do you provide post-production consulting services?<\/dt>\n
Yes, we provide analysis, research, consulting and MA operation.<\/dd>\n <\/div>\n <\/dl>\n <\/div>\n\n
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