Owned media
Sell well because of “no sales”
What Is Successful Owned Media?
The success of owned media lies in understanding the nature of content marketing. The essence of content marketing is to provide unique information and gain fans. Currently, many products and services, whether BtoB or BtoC, are similar and difficult to differentiate, and products are becoming commoditized. In other words, it’s not what you buy, but from whom (or from where). Content marketing involves the following steps to create a system of “selling from not selling (without pushing)”.
Provide Value to Readers by delivering quality, reader-first content
To succeed in owned media, it is essential to take readers seriously and provide quality, reader-first content. No matter how much you churn out low-quality content or content that unilaterally asserts your company’s products and services, readers will soon leave rather than be satisfied.
Your content will satisfy your readers by providing them with the explicit information needs they want to know, as well as the underlying information needs behind them. For example, behind the apparent need for “operational efficiency improvement” may be hidden latent needs such as “I want to restructure or reassign my department. Reader-first content that takes the reader into account can bring more satisfaction and value to readers than you can imagine.
Encouraging Readers to Become Fans and Build Trust
By providing content that mentions not only the strengths about your company, but also the good and bad things about your company and others, readers may trust the information and become fans.
For example, you will be more likely to trust and buy products from a consultant who gives sincere advice than from a fair-spoken salesperson. Owned media should aim to be that kind of empathetic media.
Of course, building trust doesn’t happen overnight.
You also have to keep in mind that building trust takes time.
Digitaldrop Owned Media Production Service
Since its founding, Digitaldrop has produced and operated owned media for customers in many different genres.
We produce and operate owned media utilizing knowledge that is updated daily. Owned media will not succeed if any one of the following five is missing.
・Strategic design (personas, customer journey design)
・Web design
・Web content (Articles, videos, illustrations, and photos)
・SEO strategy
・Web research and analysis
Depending on your budget and what you want to achieve, we will provide full custom-made support to accompany you in achieving your goals. We can provide support from full to partial support, so please contact us for more information.
Why Digitaldrop is Chosen for Owned Media Production?
SEO Performance
Extensive experience in SEO measure
We also provide SEO services and can produce content using SEO-conscious keywords. We will handle producing owned media that includes not only appearance and content but also SEO measures.
PDCA
Extensive support after production
Our support does not stop at owned media production but also provides analysis, effect measurement, identification of issues, implementation of improvement measures and appropriate PDCA cycle to maximize the effect.
High Quality
Utilizing knowledge and methods
We have the knowledge and methods cultivated in its own media since 2020. We are able to utilize our extensive experience to meet the user needs and create content that conveys the appeal and value of your company.
Owned Media Production Flow
We provide a full range of services from hearing to publication!
Quotation and Order Placement
The order will be placed when the quotation is approved.
Same day
Production Meeting
We will discuss the details of your product or service and the content you wish to promote, and compile a draft structure.
About 1 hour
Wireframe Creation
Based on SEO and other marketing mechanisms, we propose wireframes as the framework of a website
About 1 week
Material supply・
shooting※・illustration※
*Optional
If you have existing images or illustration materials, please provide them to us. If you do not have such materials, we can take pictures or create illustrations as an option.
Design Creation
We create designs and layouts taking UI and UX into consideration.
Delivery
After final confirmation, we publish the website.
3-6 weeks from the start of production
Voice
Portfolio
Digitaldrop delivers consistent support in the areas of production, including web production, case study production, catalog production, video production, and translation, as well as customer attraction including SEO measurement, SNS, advertising, and email operations, and the areas of improvement, including analysis, consulting, and customer management.
Pricing
Prices vary depending on requirements and design scale.
We will propose the price according to your requests and needs, so please feel free to consult us.
Frequently Asked Questions
- I don’t have a specific image in mind. Is it OK?
- A specialized director will work with you from the hearing stage, so there is no problem even if you don’t have a concrete image.
- How long will it take to complete?
- It depends on the size of the project, but we will deliver in as little as 4 weeks from production.
- How long does it take to produce effect?
- It depends on the purpose and goal, but it usually takes about 3 to 24 months to see the effect.
- Do you provide post-production consulting services?
- Yes, we provide analysis, research, consulting and MA operation.
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CONTACT
For inquiries about our company and employment information, please click here.